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The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science), by Kalyan T. Talluri
Download The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science), by Kalyan T. Talluri
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Review
"Simply put this is an outstanding book. It is the first book to fully articulate the various ways operations research may be applied to revenue management problems. As such it is, in my opinion, one of the most important books in applied OR to appear in the last decade. The first Chapter gives one of the most succinct yet satisfying reviews of revenue management I have seen anywhere. This is followed in Chapters 2, 3 and 4 with nice treatments of resource allocation, capacity, and overbooking to complete Part I. Part II covers, in Chapters 5 and 6, both dynamic pricing and auctions. If there is a fault with the book, it is the fact that the role of variational methods and dynamic game theory in pricing is not stressed. However, that material is rather advanced and in its infancy with regard to revenue management; so excluding it makes a great deal of editorial sense. Part III could be titled "Applications", and it has illustrative examples for almost every type of decision environment in which revenue management has been studied and/or practiced. In closing I reiterate that this is an outstanding book and a must have reference for anyone doing research on revenue management." Terry L. Friesz, Harold & Inge Marcus Chaired Prof. Pennsylvania State University To be published in NETWORKS AND SPATIAL ECONOMICS, Vol. 4:4 in December 2004
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From the Back Cover
Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. Over this same time period, academic and industry research on RM methodology has also grown rapidly. While the number of published papers on RM has increased in dramatic measures, there is still no book that comprehensively covers the field of RM. Such a book is a pressing need because: Much of the "Institutional" knowledge of revenue management is relatively inaccessible to those outside the profession. It is difficult to find the fundamental and seminal ideas in the literature because these ideas either do not appear in published journals or appear in relatively obscure sources. The terminology, concepts, and notation need to be standardized, so the general reader can understand and apply the contributions in the RM literature. The gap between practitioners and academics in the field needs to be closed. THE THEORY AND PRACTICE OF REVENUE MANAGEMENT is a book that will meet these needs. It comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management. The audience for THE THEORY AND PRACTICE OF REVENUE MANAGEMENT is threefold: (1) It will be of use to the academic researchers now working in RM-related topics, as well as those who work in related areas (such as supply chain management), who seek a single-source accessible overview of the theory and practice components of RM. (2) For practitioners the book will serve as a single-source reference for the theory and application issues involved in RM. (3) Finally, there are a growing number of university and seminar courses specially focused on RM for which the book can serve as a core text.
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Product details
Series: International Series in Operations Research & Management Science (Book 68)
Hardcover: 713 pages
Publisher: Springer; 2004 edition (June 17, 2004)
Language: English
ISBN-10: 1402079338
ISBN-13: 978-1402079337
ASIN: 1402077017
Product Dimensions:
6.1 x 1.6 x 9.2 inches
Shipping Weight: 2.6 pounds (View shipping rates and policies)
Average Customer Review:
3.7 out of 5 stars
7 customer reviews
Amazon Best Sellers Rank:
#995,790 in Books (See Top 100 in Books)
This is a perfect text to give an expansive view of RM as an academic discipline. Doesn't cover the most recent developments, but touches on the more important developments pre 2000's. Excellent learning tool for graduate students in OM/OR/other quant mgmt fields. Does not go into continuous time models, keeps the math relatively elementary. Definitely not the ideal texts for managers, as the focus is on the supply side of RM technology, not the end user. For managers, I would recommend Cross, as it has more practical examples. One thing I wish this book covered in greater detail is the integration and application of forecasting methods with optimization routines. Overall, this book brought me up to speed for a foundation to understanding the academic work in the field.
This book contains an introductory and step by step treatment of the subject of revenue management. For those who want to work in this field or simply interested in this topic, it is a quite good reference.
Very heavy information. Very confusing. The guy wrote to show off his knowledge not to help people to understand the topic.
The area of Revenue Management (sometimes called yield management) has been developing rapidly over the past decade. All major airlines, car rental companies and hotel chains currently employ Revenue Management systems and profitability of these systems is well documented. Books describing basic concepts of Revenue Management appeared long time ago (see Cross, "Revenue Management: Hard-core Tactics for Profit-making and Market Domination"). Yet, there was no single place to look for the theory behind Revenue Management systems. This long-awaited book represents a concise and up-to-date source of academic knowledge on the theory of Revenue Management as well as implementation aspects. It is a perfect reference for graduate students in Operations Research and for others interested in learning about state of the art in this area.
In my opinion it cannot be recommended for people without good skills in maths, statistical, microeconomics or operational methods. It's very theorical and in some parts you would appreciate more numerical examples.In general the book level it's too high considering the profile of people that use to work in this management area at least in Spain.
This is first book about Revenue Management that do no try to teach a "cake receipt" or to "adapt" RM from Airlines to Hotels. It's not a manual, it is scientific text that, above all, show the mathematics behind the RM policy. A must have to hotel managers!
This is certainly a complete theoretical book on revenue management.But for somebody like me who works on a revenue management system in a car rental company, it is not useful and can lead on the contrary to an overly complicated and impossible to implement system.In any field there is always the theory and how people adapt it to real world cases and there is often a gap between the two.There should be another book that shows the complete process (relatively simple cases should be good enough) of building a revenue management system starting from strictly real cases as related by the client, relating in particular the cost of the process and the benefit of the implementation as expressed by the client.But does the authors have the experience necessary to the writing of such a book?Jean-Jacques Laublé Eurli AllocarStrasbourg France
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