Get Free Ebook Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
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Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
Get Free Ebook Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
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Product details
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Audible Audiobook
Listening Length: 10 hours and 22 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Tantor Audio
Audible.com Release Date: October 21, 2009
Language: English, English
ASIN: B002TS7XN8
Amazon Best Sellers Rank:
My initial thinking was that this book would provide reasons for the viral spread of something. Rather it turned out to be more about the stories behind products and ideas that gone viral. That still proved very interesting and seems to reinforce the concept that there is no specific 'formula' for what makes something go viral.The book provides some interesting insight into many of the products and services we know well, such as Netscape and EBay, that have grow from humble beginnings into multi billion dollar businesses. The book does contain examples of how viral growth was seeded by things such as the Hotmail email signature tag.What the book probably best illustrates is how simple ideas can catch on and grow beyond the wildest dreams of their inventors. All you need is an idea and then some strategy to allow it to be shared. The Internet now makes such a strategy much easier but is does not however guarantee success by any means.The book is easy to read and is very entertaining. Inside it does contain the reasons why some products go viral but these by by no means can applies to other products. However, the book does demonstrate how very simply ideas, with virtually no formal marketing or advertising can grow astronomically with no investment except for networking people.
This was a good read for someone who has lived on another planet, as people have often accused me of doing, during the evolution of the internet. Though there are still those in my cohort who are discovering and being bewildered by advances such as email, I am not that far removed from the 21st century. For that reason if you haven't yet discovered social medium or are still terrified by the terms CPU and external hard drive, this might be a good primer to ease entry into modernity.This is a near painless view of what's happening all around us old timers in the post 9/11 period of American history. You probably need to do this if you were born in the pre-Korean "conflict" era.
This book is truly fascinating. The book covers the origins, the rise and fall of several dot coms.The author, interestingly, starts with Tupperware, a company that has nothing to do with the internet. Tupperware, however, was the first company to use social groups to sell. All pyramid schemes(Amway, Quickstar), operate using the same mechanisms.Some of the companies covered in the book are: hotmail, flickr, facebook, ebay, myspace, paypal, bebo, netscape, friendster, twitter, more. What's interesting is that all these companies grew virally with no advertising costs(payal was the exception, offering users 10$ to join). Most of them not only grew virally, but could not be displaced by newer companies who had deeper pockets and invested in advertising as well as financial lures. According to the book - once a viral network achieves a viral loop and a point on non displacement it cannot be stopped. That's debatable. Specially considering orkut had a huge user base and was quickly replaced by facebook in almost all countries. Similarly for email, even though yahoo and hotmail had a huge user base, users quickly switched to gmail. Facebook too is now on the email bandwagon. Companies need to stay current and offer fresh services to ensure that users see value.The way I see it, all these social networks will converge at some point. Or will stay separate but feed into the others' user base ensuring that the overall social ecosystem gets more robust.There is an interesting formula in the book related to viral co-efficient. Companies would require a viral co-efficient of over 1 to get into viral growth mode.Viral co-efficient = x*y>1 gives you viral growthEg: If you invite 10 friends and 15% joinViral co-efficient = 10*.15= 1.5 > 1If you invite 10 friends and 5% joinViral co-efficient = 10*.05= 0.5 < 1 and this network will not grow virally.The book is more about history than anything else and doesn't offer any real insight into the future or even the present (considering the book was written in 2009 when facebook was at 200 mill versus 500 mill today). That is a big failing since in terms of insights the book has nothing to offer. The stories keep you hooked and its fascinating to rewind to how some of today's titans started. And that by itself is a really good reason to read this book.
What's a social media relationship on Facebook worth? In my case, it's about $90 according to the author of Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves.To illustrate principles in his book, Adam Penenberg, author of Viral Loop provides this tool on Facebook for measuring `viral loop value' in the community. It uses an algorithm that takes into account Facebook's estimated valuation with your level of activity, the number and activity level of your friends, and your "influence."Unlike conventional audience members, users of social networks tend to be committed participants and contributors who create value to the network(s) they frequent. Thus, your value within the community is based on your level of participation.I recommend Penenberg's book. It is a tome dedicated to helping marketers understand implications of the viral coefficient. The viral coefficient can be used to track the growth, popularity and level of engagement. It measures how many new users are attracted by each existing user. And, in the case of social networks, it represents the number of new members each additional member attracts.To read a full review, visit: [...]
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